Top 5 Best Affiliate Plugins for WordPress

Illustration from Vecteezy

Are you looking for the best plugins to help your WordPress website make more money?

Affiliate marketing is one of the best ways to monetize your website. It is more reliable (and usually less annoying) than display ads, and there is less risk than selling your own products. All you need to do is find products that you feel good about recommending to your audience. 

However, managing a large affiliate website can be pretty cumbersome. Retailers change products, links get broken, and offers change. It’s a lot to stay on top of. 

All of the plugins on this list make affiliate marketing more manageable. Whether they offer link management, conversion optimization, or click-tracking, each plugin on this list has been hand-picked because we know they will make your site better. 

So, if you are ready to find the best affiliate plugin to take your WordPress site to the next level, then keep reading. 

Why you should use WordPress for affiliate marketing

It’s Free

We’re talking about here, not is a free, open-source website framework, while is a paid blogging platform. You can choose to pay if you want the added simplicity, but there is no reason to pay for WordPress.

It’s Easy

These days, most hosting providers allow 1-click WordPress installation, and there are thousands of free themes to make branding easier. There are also plugins available for almost any website function you could possibly want (like the ones on this list).

To start affiliate marketing on WordPress, all you need to do is install a theme, establish a simple brand, and start writing content. Once you get some traffic, you’ll be ready to make some cash.

It’s Lucrative

WordPress is the most popular content management service, making up over a third of the top 10 million websites. And many of those sites are monetized with affiliate offers. Want to know why? Because there is enormous money in affiliate marketing.

For example, Amazon Associates, the most popular affiliate network, pays between 3-8% commissions on qualifying purchases. That might not seem like much, but it adds up fast when sending dozens of customers every day. 

Other affiliate networks pay over 50%, sometimes hundreds or even thousands of dollars per sale. As we said, there is big money in affiliate marketing. 

What makes a good Affiliate Plugin

A good affiliate plugin either makes you more money, makes your life easier, or does both. 

An affiliate plugin should save you more money than it costs by either increasing your conversions or saving you time. 

In our experience, the best affiliate plugins will help you do the following:

Easily add affiliate links to your articles

Manage and save affiliate links inside WordPress

Create more enticing product displays or call-to-action buttons

Track the performance of your best affiliate campaigns

Fix things that aren’t working

Lastly, a good affiliate plugin gives you your time back. All the time you spend worrying about your affiliate links is time you could be publishing more content.

If you aren’t publishing content, you won’t be making money.

Top 5 Best Affiliate Plugins for WordPress

Lasso – Best Affiliate Plugin for WordPress

Lasso is an affiliate display and link management plugin. They process over 200,000 Amazon transactions per day, and their displays have been proven to increase conversions by up to 35%.

With Lasso, you also get a simple dashboard for managing your affiliate links. You can see all the instances of a particular link across your entire site. And, if you want to change or replace a link, it will update your whole site at once. 

This affiliate plugin also lets you know when you have unmonetized keywords or new opportunities. It will also notify you when you have a broken link or out-of-stock product. That way, you don’t need to worry about loss commissions.

Lasso is available for $29/month or $289/year. This plugin is more expensive than many of their competitors, but none of their competitors do everything they do. Lasso is a premium plugin, and they charge a premium for it. 

With automated product data import, easily customizable themes, and multiple buying options, it’s easy to see why Lasso is our favorite affiliate plugin for WordPress. 


Multiple display types and themes

Simple link dashboard

Opportunity and broken link notifications

Multiple CTA buttons

Automated product price, image, and description import from multiple retailers


Premium price

Try Lasso free for 14 days.

Pretty Links – Best Link Management Plugin

Pretty Links is a simple but effective link management plugin. While they offer a paid Pretty Links Pro version, most sites can get by with the free plugin. Over 200,000 websites trust pretty Links, so you know they are legit.

This plugin allows you to insert links into your posts easily. Then, if you need to change the links, you can do so from your pretty link dashboard, and all instances of that link will be updated. 

You can also cloak and redirect links easily. Just be sure to stay compliant with the terms or your affiliate programs. For example, Amazon Associates does not allow you to cloak your links. 

The paid version gives you more link types, faster link creation, and auto-linking of keywords. Again, most sites get by fine with the free version, but the options are a plus. 

Pretty Links doesn’t include all the bells and whistles of other plugins on our list, like product images or descriptions. It is simply a link management plugin. However, when it comes to price, you can’t beat free.


The free version handles link management

Easy to use

Total control your links


No display solution

No product data

Could break compliance

Get Pretty Links from the WordPress plugin database, or get Pretty Links Pro.


AAWP has been a popular plugin for Amazon affiliates for years now. It is probably the easiest way to get Amazon product displays onto your site. 

The branding AAWP comes with looks very similar to Amazon’s, and it imports product titles, images, prices, and descriptions. Simply put, it looks like importing the top section of an Amazon product page onto your site.

That can also be a drawback because the product boxes may look like display ads. However, AAWP works with most themes, so you can work it into your site in a way that looks good. 

AAWP also allows you to create comparison tables with multiple products, which convert well. These tables look very similar to the tables found at the bottom of many Amazon sales pages. 

The biggest issue with AAWP is that it only works with Amazon. This is a problem because Google recently announced that offering multiple buying options will be a ranking factor going forward. If you want to diversify your site or recommend various retailers, you can’t. You’ll need another solution for other affiliate programs. 

Still, AAWP is only $49 per year for one site, which is manageable for most beginners. If you are just starting affiliate marketing and only recommend products from Amazon, then AAWP is a solid mid-tier option.


Product comparison tables

Branding similar to Amazon

Reasonably priced


Only works with Amazon Associates

Not much display customization


AmaLinks Pro

AmaLinks Pro is an up-and-coming AAWP competitor. It does a lot of what AAWP does, and it does some of them better. 

AmaLinks Pro allows you to look up and insert product displays into your WordPress posts right from your post editor. Their product displays are also themed after Amazon’s branding, but in our opinion, they look better than AAWP displays. The same goes for comparison tables.

This plugin will pull all of the product data you need. Title, price, description, and images are all right there for you.

The price is higher than AAWP, at $67 per year, and it has some of the same drawbacks. AmaLinks Pro only works with Amazon products. It also doesn’t have the number of display customizations that other plugins have. You’ll need another solution for other affiliate programs.

Lastly, AmaLinks Pro can be a bit tiresome to use. Instead of using shortcodes or pre-saved links, you look up Amazon products from your posts. While this can be convenient in certain situations, adding multiple product displays to a post gets cumbersome. 

However, given a choice between AmaLinks Pro and AAWP, we think AmaLinks Pro might be the better option, primarily due to the sleekness of their displays.


Product Displays

Comparison Tables


A bit cumbersome

Amazon only

Get AmaLinks Pro


Geniuslink (which is sometimes branded as Amazon Links Engine) is different from all the other options on this list. You can also use it alongside all the other options on this list. 

First, it’s barely a plugin. It is a plugin, but it’s more of a service. 

When you have Geniuslink on your site, it localizes all your Amazon links. That means if someone from London, Frankfurt, or Bagdad uses your link, Geniuslink will send them to the correct Amazon site, and you’ll still receive credit for their sale. 

You can do this with Amazon OneLink, but it is notoriously unreliable and breaks easily. We think Geniuslink is worth it, especially given the price. 

Geniuslink’s price depends on how many clicks you get. So, if you get 2,000 clicks per month, you’ll only pay $5. It’s a very fair pricing model.

The most significant benefit of Geniuslink is that they automatically change your links to affiliate links. You can add naked Amazon links to your site, and Geniuslink will add your affiliate tag to them.

And it’s not just Amazon. Geniuslink is adding new affiliate programs all the time. They just added the Newegg affiliate program a little while ago.

No matter what you use to manage links and insert product displays, Geniuslink is great to have on your site for the peace of mind that all of your links are monetized. That’s a small price to pay for reassurance. 


Very Affordable

Link localization

Auto-link affiliate products


No product displays

No link management

Amazon Only

Get Geniuslink

Best Affiliate Plugins for WordPress – Final Thoughts

That was our list of the top 5 best affiliate plugins for WordPress. We think you’ll see why we chose Lasso as our top pick.

Lasso does everything the other plugins do at the same time. It pulls product images and information, creates stunning product displays, manages your links, and notifies you of opportunities. It works without APIs and converts naked links to affiliate links. Yes, the price is high, but it’s doing the work of multiple plugins at once. 

If you are looking for a more affordable option, the other options on our list may be for you. Whichever plugin you choose, it will make managing your affiliate marketing strategy easier, so you can get back to publishing awesome content.

Disclosure: Some links in this post may be affiliate links, meaning WP Crunch receives a commission if you make a purchase through the links, at no cost to you.

Recommended Reading

Why Lasso is a Must-Have WordPress Affiliate Plugin